EXCLUSIVE: Amitabh Bachchan’s CULT film Sooryavansham to leave Set MAX; Zeher waali kheer and Heera Thakur set to steal the spotlight on Goldmines Bollywood from June 2025

In June 2022, Bollywood Hungama was the first one to report the viral news that Sooryavansham-Set MAX’s legendary association will end in 2024 or 2025. Manish Shah of Goldmine Telefilms won the rights to the film in 2020. He told us exclusively 3 years ago, “Sony Entertainment Television holds the satellite rights of Sooryavansham till 2024 or 2025. Once the rights lapse, I’ll play it on my channel, Goldmines Bollywood. I am not selling the rights to SET MAX again.”

Bollywood Hungama once again met Manish Shah a month ago and asked about Sooryavansham’s status. He confirmed, “It’ll arrive on Goldmines in June 2025.” He also holds the digital rights of the film and uploaded it in November 2020 on the YouTube channel of Goldmines. To date, the film has amassed a mind boggling 55.45 crore views and counting.

Sooryavansham’s re-release?

It’s the era of re-releases and when asked about Sooryavansham’s re-release plans, he replied, “I don’t have its theatrical rights.” When asked if he’d like to buy the theatrical rights, he explained, “Let’s see. Today, it’s crucial to market your film even while re-releasing it. And that marketing only comes from the heroes. Most of the re-releases that did well were either backed by the heroes very strongly. Otherwise, they are not working. For Karan Arjun, Rakesh Roshan went all out and spoke about it. He’s a big figure and that made a difference.”

So, does he believe that if lead actor Amitabh Bachchan promotes Sooryavansham’s re-release, it’ll stand a chance? Manish Shah said, “If he promotes, it may work. The director is not known and also, he’s no more. Even the heroine has passed away.”

When this author told Manish Shah how it’d be exciting to see meme-worthy scenes of Sooryavansham on the big screen, especially the ‘zeher waali kheer’ sequence and how it’ll lead to a frenzy in cinemas, Manish Shah smiled and said, “We’ll have to see if we can get it. We’ll surely think about it!” He added, “You have to keep on trying. You don’t know what is going to click and not going to click.”

Why Sooryavansham continues to remain popular

Sooryavansham didn’t work in cinemas but became a cult film over the years. As it always enjoyed huge viewership, it began to be aired very frequently on Set MAX. and soon, jokes and memes about this began spreading like wildfire. Its dialogues and the ‘zeher waali kheer’ scene especially became legendary in the world of memes. When the IPL aired on Set MAX, Sooryavansham's airing was affected. Hence, as soon as the IPL ended or was about to end, social media buzzed with memes and messages about Heera Thakur (the name of one of Amitabh Bachchan's characters) making a solid comeback on Set MAX. What was also funny was that despite the IPL moving to Star Network, the Sooryavansham-Set MAX jokes continued during the IPL season!

Besides Amitabh Bachchan in a double role, the late Soundarya, Jayasudha, Anupam Kher, Kader Khan, Shivaji Satam, Bindu and Mukesh Rishi also starred in this film. It was directed by E V V Satyanarayana.

Also Read: EXCLUSIVE: Manish Shah of Goldmines Telefilms shares his formula for success: “We don’t just dub South films; we create our own versions; down South, marriage can happen between a brother and a sister. Since it doesn’t happen over here, we change such scenes”



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