EXCLUSIVE: Sheetal Menon opens up on Tu Yaa Main’s tepid box office performance despite overwhelming word of mouth: “You feel helpless at times…how do you convince people to come to theatres?”
After making her mark as an actor, Sheetal Menon has now ventured into filmmaking. Following her directorial debut with the short film Siblings, she is all set to release her deeply intimate and ambitiously cinematic second short, Duet. Backed by acclaimed filmmaker and her husband Bejoy Nambiar, Duet stars Sidhant Gupta as a pianist going through a turbulent phase in his life. Duet also stands out for being the first film to release on Spotify. Meanwhile, earlier this year, Bejoy also had a release, Tu Yaa Main, starring Adarsh Gourav, Shanaya Kapoor and a terrifying crocodile. It was one of the most appreciated films of the year and yet, it didn’t get the box office success that it probably deserved. Moreover, it was a film meant for the big screen and to witness audiences freaking out and screaming in fear in some scenes added to the fun. Despite so many factors, the film missed the tag of a theatrical hit. Sheetal Menon, who was credited under ‘Special Thanks’ in Tu Yaa Main, open...