Aquaguard joins TVF’s Gram Chikitsalay Universe with two new branded content films
Eureka Forbes has extended its partnership with The Viral Fever (TVF) with a new branded content campaign featuring Aquaguard within the world of Gram Chikitsalay. The collaboration comprises two films that use the show’s characters and narrative setting to highlight different aspects of the water purifier brand, including safe drinking water and its 4-Year Unconditional Warranty. The first film focuses on the importance of consuming safe drinking water. Set within the familiar Gram Chikitsalay universe, the story uses the show’s humour and character dynamics to raise a question around the safety of drinking water before introducing Aquaguard as part of the conversation. The second film takes a different approach, focusing on the experience of owning an appliance. An unexpected repair bill becomes the starting point for a conversation around maintenance costs and the uncertainty associated with appliance ownership. The film subsequently highlights Aquaguard’s 4-Year Unconditional Warr...