Tiger Shroff’s Prowl unveils grooming portfolio for men; actor says, “We are not here to make skincare feel complicated with confusing language”
Prowl, the men’s grooming brand founded by action star Tiger Shroff, recently announced the next phase of its growth journey in partnership with Amazon.in. The brand unveiled an expanded 18-SKU grooming portfolio spanning skincare and perfumes for men including 4 fragrances launching exclusively on Amazon.in. It also announced its first full-scale brand campaign featuring Tiger Shroff and a fresh round of growth capital. Together, these milestones mark Prowl's next step in building a modern, simple and high-performance grooming brand for the Indian man. Prowl entered the men’s grooming category in June 2025 with a focused, data-led trial run of six core SKUs. Built around everyday utility, effective formulations and accessible pricing, the initial range was created specifically for Indian men looking for grooming solutions that fit seamlessly into their daily lives. What followed was a strong validation of the brand’s proposition. The trial range resonated with consumers across ma...