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Sachin Tendulkar headlines Organic India's new campaign, encouraging consumers to look beyond "labels"

Organic India, by Tata Consumer Products Limited and has launched a powerful new campaign to reinforce Organic India as one of India’s most trusted organic brands, in collaboration with cricket legend and global icon Sachin Tendulkar. Sachin’s determination to excellence & integrity mirrors the brand's unwavering commitment to deliver high-quality, trusted organic products. With this natural alignment of shared values and vision, Organic India aims to deepen consumer trust, inspire brand love, and reinforce its position as a pioneer in the organic foods and beverages category. Anchored in the message ‘Sirf Naam Se Nahi, Kaam Se Organic’, the campaign is launched at a time when consumer interest in healthier eating and organic food is steadily rising. However, as more people make conscious choices, many remain uncertain about what truly defines an organic product. The market is flooded with claims, leaving consumers questioning the integrity behind the Organic label. This campa...

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