Nikkhil Advani’s Emmay Entertainment launches subsidiary ‘Emmayzing’ for new-age media
Nikkhil Advani, Madhu Bhojwani, and Monisha Advani’s production banner, Emmay Entertainment and Motion Pictures, has announced the launch of its new subsidiary — Emmayzing Creations LLP. The newly established division marks Emmay’s strategic expansion into new media, hyper-short formats, and technology-aided content creation and production. Emmayzing will focus on producing independent music videos, advertorial short films, micro-dramas, and vodcasts, signaling a forward-looking approach toward emerging storytelling platforms. Helmed by producers Sagar Manik and Kushal Mansukhani, Emmayzing has already commenced operations with its first project a music video titled Jugni, created for fashion brand Style Junkie. The video, now streaming on social media platforms, also introduces a new rap talent, Vheer. The producers expressed excitement about collaborating with brands and fresh talent to deliver content that integrates cutting-edge technologies such as artificial intelligence to ac...